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BRAND IDENTITY — THE UCL ACADEMY

An advertising campaign for The UCL Academy Sixth Form in 2017.


I designed a refreshed visual identity for The UCL Academy. This is an initiative from that redesign—an advertising campaign for their Sixth Form.

Beginning with their logo, existing assets, and their existing mission statement, I created a new identity for The UCL Academy based on clean diagonal shapes, consistent and professional palettes, and a modern brand image focused around "an education for global citizenship".

Produced nearly entirely in Adobe InDesign, these assets were part of the first major campaign under this new identity, across web, print (including large format) and social media.

Please see the full set on my Behance portfolio.

Process shot. View the full set here.

WHAT WAS MY PROCESS?